Hopefull is a not-for-profit annual fundraiser for The Foundation for Prader-Willi Research. Prader-Willi Syndrome is a rare genetic disorder that affects appetite, metabolism, pain tolerance, and nearly every system of the body.
The 1st Annual Hopefull Event sucessfully raised over $35,000 for Parder-Willi Syndrome research. With the 2nd Annual event in 2018 raising $57,000.
This design system utilizes a logo mark that works as a single color and two color design. This allows for savings in print cost when a one color option is more affordable. The typeface choice, Neue Haas Unica features large ink traps that hold up nicely when printed on economy printers that don't print at the highest quality. This allows for the brand to be presented beautifully even when production budgets are tight.
Nick Dean Smith