Hopefull is a not-for-profit annual fundraiser for The Foundation for Prader-Willi Research. Prader-Willi Syndrome is a rare genetic disorder that affects appetite, metabolism, pain tolerance, and nearly every system of the body.
This design system utilizes a logo mark that works as a single color and two color design. This allows for savings in print cost when a one color option is more affordable. The typeface choice, Neue Haas Unica features large ink traps that hold up nicely when printed on economy printers that don't print at the highest quality. This allows for the brand to be presented beautifully even when production budgets are tight.
Nick Dean Smith