Nick Dean Smith

United Property Group

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Project

United Property Group is a property management firm with 20 years of experience in real estate and property management.

Over the years UPG has evolved from managing solely residential housing to both residential and commercial properties. 

When redesigning the UPG logo, we wanted to maintain existing visual cues like the house and color palette, while simplifying it and creating equity in the commercial real estate market.

Studio

Nick Dean Smith

Deliverables

Brand Identity

Art Direction


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The UPG logo was designed using a 1x1 square grid. This grid was used to align logomark elements with typographic elements in the wordmark.

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