The Design Practice
of Nick Dean Smith

Bio

A Brooklyn, New York-based Graphic Design and Consulting practice specializing in brand identity and design systems rooted in clarity and cohesion.

Working both independently for growing brands and startups, and in collaboration with passionate in-house teams and studios.

Capabilities

Clients & Collaborators

Austrian Tourism
Google
Gretel
Koto
MoMA
Old Spice
Regrets Only
Turner Duckworth
Yahoo
Yves Saint Laurent

Art Direction
Brand Identity
Environment
Packaging
Product
Strategy
Systems
Website

Featured work

Block
Entertainment

Brand Identity

Copywriting

Website

Strategy

Pluto TV

with Gretel

Applications

Campaign

Design System

Website

Aptum

with Koto

Brand Identity

Design Direction

Design System

Applications

Freehair

Art Direction

Brand Identity

Photography

Copywriting

Modul

Art Direction

Brand Identity

Design System

Packaging

Photography

Mode

with Gretel

Applications

Design System

Website

More soon

Google
I/O 2024 +more

MoMA Members
with Regrets Only

Former Studies