The Design Practice
of Nick Dean Smith
Bio
A Brooklyn, New York-based Graphic Design and Consulting practice specializing in brand identity and design systems rooted in clarity and cohesion.
Working both independently for growing brands and startups, and in collaboration with passionate in-house teams and studios.
Capabilities
Clients & Collaborators
Austrian Tourism
Google
Gretel
Koto
MoMA
Old Spice
Regrets Only
Turner Duckworth
Yahoo
Yves Saint Laurent
Art Direction
Brand Identity
Environment
Packaging
Product
Strategy
Systems
Website
Featured work
Block
Entertainment
Brand Identity
Copywriting
Website
Strategy
Freehair
Art Direction
Brand Identity
Photography
Copywriting
Modul
Art Direction
Brand Identity
Design System
Packaging
Photography
More soon
Google
I/O 2025 +more
MoMA Members
with Regrets Only
Former Studies