The Design Practice
of Nick Dean Smith

Bio

A Brooklyn, New York-based graphic design and consulting practice specializing in brand identity and design systems rooted in clarity and cohesion.

Working both independently for growing brands and startups, and in collaboration with passionate in-house teams and studios.

Capabilities

Clients & Collaborators

Google
Gretel
HBO Max
Koto
MoMA
Old Spice
Regrets Only
Turner Duckworth
Yahoo
Yves Saint Laurent

Art Direction
Brand Identity
Environment
Packaging
Product
Strategy
Systems
Website

Contact info

Featured work

State Street Investment Management

with Regrets Only

A dynamic design system for the world’s 4th largest asset manager. Built to move with the markets and guide investors towards their goals.

Brand Identity

Design System

Design Direction

Website

Google I/O

with Google

Google’s iconic tools in a new dimension. Designed for Google’s flagship developer conference, the identity brings a bold and imaginative visual language to a moment of transformation, where AI is redefining what’s possible.

Art Direction

Design System

Visual Identity

MoMA Members

with Regrets Only

A membership to MoMA is an invitation to make the museum your own. Create your path, connect, seek, and explore in a way that makes MoMA uniquely yours.

Applications

Design System

HBO Max

with Regrets Only

A design system built to be looked through, not at, centering its defining content and signaling a return to its roots as HBO Max.

Brand Identity

Design System

Block
Entertainment

Providing financial services for the entertainment industry, Block sees both the macro and micro of tour production, giving artists the freedom to focus on their vision.