Freehair is a celebration of creativity and self-expression. More than a salon, it’s a place to recharge, be inspired, and leave feeling like the best version of yourself.

The identity is built on a set of juxtaposing ideas. Timeless elegance and youthful energy. Analog authenticity and contemporary communication. Tranquil beauty and brave expression. These pairings influenced everything from color and typographic choices, to photography methods and tone of voice.

Art Direction, Brand Identity, Brand Strategy, Copywritting, Photography, Website

Team

Producer: Maddie Kelly
Creative Director: Nick Dean Smith
Director of Photography: Tyler Roberts
Photographer: Nick Dean Smith
Stylists: Ashley Hill, Blake Roberts